Beauty Holiday 2022: Hurricane Ian

Beauty Holiday 2022: Hurricane Ian

Proof that the beauty industry is full of some of the kindest, most beautiful souls✨🤩✨

In 2022, Hurricane Ian🌀 tore through Southwest Florida and the stories of heartache and loss that surfaced throughout our local community were overwhelming and gut wrenching.

Feeling desperate to help as my local community suffered, my heart knew that the products that were overflowing from my beauty closet could be put to better use by local moms and their families who were rebuilding after losing everything.

Then I thought, maybe a few fellow beauty industry peeps are looking to clear out some product for a good cause too. With the help of the kindest soul @ericarmetzger #thebeautyloop, I shared to the beauty world that I was connecting with local families and surprising them with personal care gifts to help them get back on their feet.

My oh my, did the beauty world show their big heart ❤️ I was blown away by the response from brands looking to get involved and sprinkle some much needed joy and hope during this difficult time.

Over 20 incredibly thoughtful brands didn’t think twice about supporting this give back - and sent through hundreds of products to pay forward ❤️🙏🏼
@amika @davinesofficial @randco @rahuabeauty @melaandkera @snuggle_me_organic @cerave @beautycounter @onesize @emcosmetics @sisleyparisofficial @esw.beauty @florencebymills @irisandromeo @ericarmetzger @pureculturebeauty @we_evolvetogether @happynotesbook @incommon

Then came my army of amazing moms who helped me put it all in motion- stuffing dozens of totes, writing heartfelt notes of hope and promise, and helping to deliver these beauty surprises to those who were searching for a beacon of hope during an incredibly challenging time.

It was a day full of gratitude, giving back and so much love and kindness, serving as a beautiful reminder of the profound power of giving and the real magic of Beauty Christmas❤️

More heartfelt details to come…